Heavy Duty Trucking Supplements

Telematics 2013

The Fleet Business Authority

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Telematics and Drivers ➤➤➤ Telematics and Drivers Making the Most of Your Telematics Investment F or years now, feet managers have devoted their time to how telematics can help them better manage vehicles. And they're right to do so. From vehicle tracking and mpg monitoring to engine diagnostics, telematics can tell feet managers a lot about their feet units. With all the developments in the world of telematics, today many feet managers also look to telematics for information about their drivers. From idling and unauthorized use to identifying unsafe driving behaviors, telematics data can have a signifcant impact on how drivers are managed as well. In fact, some say drivers are the single most important factor in realizing the benefts of telematics — and focusing on improved driver performance is essential for maximizing the ROI of a telematics solution. Of course, any feet manager who has implemented a telematics program can also tell you the biggest barrier to making the program successful is drivers. They can be resistant — even insubordinate — when it comes to installing devices on their vehicles. Fortunately, there are ways to gain drivers buy-in. Once organizations achieve this initial success, the door is wide open for feets to make the most of the telematics data they collect about drivers. Here's how to do both. 10 THE CONNECTED FLEET GUIDE 2013 The Importance of Driver Buy-In When drivers learn telematics devices have been installed on their vehicles, their natural reaction is "Big Brother is watching." Even if drivers aren't doing anything wrong, many can feel like telematics devices act as a punitive measure. Drivers have even been known to tamper with devices or worse, remove them from their vehicles. The fact is, when companies talk about changing driver behavior to improve safety and effciency, they're not saying drivers are intentionally doing bad things. For the most part, drivers' intentions are good, but people get into bad habits or just aren't aware. Making this understanding clear to drivers can go a long way toward gaining their approval. "We were upfront with our drivers about installing the product from the very beginning," said Kris Peterinelli, CTP, Director of Fleet and Pharmacy Logistics, Triad Isotopes, a nationwide nuclear pharmacy. "I know people talk about 'Big Brother' watching, but in reality, we are utilizing this system no differently than how we monitor our workers inside the pharmacy. The people who have always been doing the right things have seen no difference. For those that may have strayed from the operational plan, this has helped them get back on course to meeting the expectations of their work."

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