Heavy Duty Trucking Supplements

Telematics 2013

The Fleet Business Authority

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Telematics and Drivers ➤➤➤ Without getting buy-in, drivers will continue to feel like they're being tracked as a punishment — and that can have an impact on morale. Likewise, this attitude makes it diffcult to make the most of a telematics solution. "If drivers don't buy in, it's like pushing a wet noodle up a hill," said Joe Runyan, President, Hangers Cleaners, a pickup-and-delivery dry cleaning business in Kansas City. "They will resist it at all opportunities." The reality is, telematics not only help the companies that purchase them, but they help drivers too. By making benefts to drivers clear, educating drivers on how telematics will be used, and employing buy-in strategies like gamifcation, competition, and rewards, drivers will buy into — and even get excited about — their company's telematics program. Shed Light on Driver Benefts offce knew the exact location of each vehicle and whether the crew was in a safe place so power could be re-engaged. Getting home faster: For drivers who must complete a certain number of jobs in a day, traffc alerts, improved routing, and fewer fuel stops due to improved fuel effciency can mean getting home to their families earlier. Making the job easier: Telematics can also help make drivers' jobs easier. "We often get calls from our techs asking who is working near them," said Matt DeVries, Operations Manager, Buist Electric, one of the largest electrical contractors in the state of Michigan. "Guys used to go through the phone list and make calls — a big time waster. Now our techs, who all have iPhones, can use an app to see who's closest in about two seconds. The more your employees understand the benefts for them, the more valuable this tool becomes." Monetary rewards: Accessing driver behavior data can yield savings on insurance premiums just for keeping a watchful eye on driver behavior. While this is obviously a beneft to the company, it can translate into benefts for drivers too. Companies can then use the money saved on premiums to provide extra privileges or incentive programs for drivers, or even increased wages. For instance, one Emergency Medical Service company was able to offer its employees full-time benefts because of the insurance savings it received from implementing a telematics solution. One of the easiest ways to gain driver buy-in is answering a simple question: What's in it for me? Telematics offer a number of benefts to drivers, and making them clear offers a quick route to easing driver concerns and builds excitement about telematics. Benefts to drivers include: Reduced stress: One major beneft for mobile workers is real-time traffc reports that help them avoid the stress and delays due to weather, congestion, or accidents, and navigate traffc more effciently and productively while also reducing fuel consumption. The result is increased effciency for the worker, and better safety and improved service for the customer. Less blame: Another beneft is providing accurate data in the case of complaints that a driver is driving erratically. One company cited an example of a feld service driver who was stopped for speeding, but the telematics solution recorded his speed at under the limit. When the data was presented in court, the ticket was dismissed. "Telematics protects employees far more than penalizes them," said Mark Iverson, P.E., Director of Maintenance, Eastern Municipal Water District in After discussing the benefts of telematics devices to drivers, it's important to take that education full circle and discuss the benefts to the organization as well. Drivers will want to know the company's motivation for making the telematics investment. Without this kind of transparency, drivers are likely to continue to be suspicious. But with it, the likelihood of buyin increases. "Employees want to understand the how and why a com- Riverside County, Calif. "What we have found is that many customer complaints about speeding or damaged caused by district vehicles are false, and we use the information to protect the employees and to reduce our liability claims." Personal safety: Telematics devices can be programmed to send alerts when a vehicle is ready for maintenance, keeping drivers safe from avoidable breakdowns and keeping vehicles on the road longer and actively productive. Ultimately, this means less hassle for the driver. Telematics can also increase driver safety when it comes to location. Many mobile workers are dispatched to remote areas and would be diffcult to locate in case of emergency. Telematics solve this problem. Even in-town drivers can beneft from visibility. In one instance, a utilities department purchased a telematics solution to monitor where its crews were at all times. If there was a city emergency such as a power outage, the pany makes its business decisions," Peterinelli said. "I believe it is important to let them know that for our operations, we installed telematics to ensure timely delivery to our customers, assist with making safe decisions while operating the vehicle, and to operationally support our objectives around the size of our feet." Mary Joyce Ivers, PWLF, CPFP, Fleet and Facilities Manager, City of Ventura, Calif., focuses on the mission of her organization: To support the citizens in the city. "It is important, with any changes, to communicate the information, answer questions, and build trust," she said. "Employees want to do a good job, so seeing this as a benefcial, cost-effective tool is important. We used fuel conservation and safety to promote the positive aspect of the telematics tool to save money and improve our services to the community." To gain driver buy-in, Ivers and her team met with the SEIU Take Education Full Circle THE CONNECTED FLEET GUIDE 2013 11

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