Heavy Duty Trucking Supplements

Telematics 2013

The Fleet Business Authority

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Telematics and Drivers ➤➤➤ labor management committee and explained the equipment, how it works, and how it benefts the employees and the operating departments. "We included telematics in the City policies for use of city-owned vehicles and issued a memo to the employees on the purpose and use of the telematics," she said. Bryan Magloire, Supply Chain and Operations Analyst, Southern Wine and Spirits, the nation's largest wine and spirits distributor and broker, focuses on safety when educating drivers about telematics. "The company is obligated to do what's right, but it will be done in a manner that does not create a hostile work environment for the drivers by educating them on what the technology is all about," he said. "Is there a concern about 'Big Brother' watching you? Yes! But you have to put that aside and look at it in the context of safety for the driver and community. And that's why education is key." DeVries chose to communicate in writing to keep messages clear and focused on the monetary benefts to the company and its employee owners. "When we rolled out our telematics solution, we sent a letter to all our employees stating the benefts (effciency improvements, safety, fuel economy, and accountability) of a live GPS system and our purpose for doing so," he said. "The letter also described incentives for all company vehicle drivers — namely because we are employee-owned, we all beneft when we are more effcient and more safe." Use Competition to Your Advantage After communicating about implementation, it's important to continue to drive buy-in. A little friendly competition is a great way to keep drivers motivated. For instance, some companies post scorecards on driver behavior where their coworkers can see them. Knowing that results will be public can be a major motivator drivers. But competing against each other can be even more motivating, as drivers will want to perform better for their own gain. Other companies run contests to see which driver idles the least, follows posted speed limits, and gets the best fuel economy. Then, winners are announced on a monthly or quarterly basis. Competing to be the safest, most effcient driver includes drivers in the benefts of telematics and can result in major improvements in driver behavior and key feet metrics. Make a Game of It Beyond competing to be the best at the end of the month or the quarter, some companies turn driver behavior into a game that drivers can take part in every day they're on the road. For instance, one mobile app creates incentive-based contests around good driver performance. Drivers can compete individually or on teams — whichever management chooses. As drivers engage in the game, they self-manage their 12 THE CONNECTED FLEET GUIDE 2013 performance. As they drive, the mobile app offers tips and tools to increase their performance. With every mile driven, players can see their score at a glance and make adjustments as needed. And with every improvement, drivers are safer and companies see increased savings and effciency. "We just completed in the frst quarter of this year our frst ever 'Driver Safety Cup' utilizing a driver performance software program," Peterinelli said. "We focused on safety initiatives around speeding, hard braking, rapid acceleration, and idling. Our main goal of the program was driver safety and accident reduction, but we realized a side beneft was a fairly signifcant fuel reduction as a result of the changes in driver behavior." Reward Driver Behavior In addition to gaining the glory of being the most fuel-effcient driver or the driver who idles the least, some feets also reward their drivers with more tangible prizes. For some, bonuses are tied to key metrics so that the driver who consistently observes speed limits, idles the least, or saves the most fuel, can reap monetary rewards for their vigilance. One company gave each driver $35 at the beginning of the month, then let drivers keep it if they stayed in line with the set objectives by the end of the month. Another feet took a different approach, in which each week the VP of Operations hung the driver scorecard in the driver room. The top fve drivers weren't required to attend their weekly driver refresher training sessions. Make the Most of Driver Data Once drivers buy into the benefts of telematics, tracking their performance can yield signifcant benefts for organizations. "It's created the ability to do a version of the 'ride-along' without having to get in the car all the time," Peterinelli said. Here are some of the direct benefts of driver data: Timely driver feedback: Since telematics devices record hard braking, excessive speeding, rapid acceleration, and other risky driving, managers can leverage this data to coach mobile workers on safer driving behavior. Coaching can yield a dramatic reduction in speeding, which helps to reduce crashes and mitigate liability. Coaching drivers can also reduce idling to help control fuel expenditures and reduce carbon emissions. Geofences can then let managers know when drivers leave their approved territory, again offering the opportunity to coach the driver on following the organization's guidelines. The telematics solution Ivers relies on alerts management when drivers exhibit unsafe driving — and that's when they act. "If a speed alert is sent to the supervisor, safety importance and training is provided to promote safe driving habits," she said. "There were a few instances where the employee went out of the geofence and the supervisor and employee discussed the reasons."

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