Heavy Duty Trucking Supplements

Truck Dealer of The Year 2014

The Fleet Business Authority

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Winner dian border and from the Rocky Mountains to the Cascade Range. The customers are also diverse, with the dealers serving industries such as mining, farming, refrigerated hauling, car haulers, bulk haulers, etc., each of which have their own business cycles and business models. With this growth, gross sales (adjusted d for inflation) and number of employees have both tripled. That kind of growth has not been easy. There's been the challenge of incorporating acquisitions into its corporate culture while adopting the best practices of the acquired companies. "You have to have some consistency," Treadway says. "Your customers are going to expect to be treated the same, pay the same prices and such. We found that the individuality y had to give way to some consistency and some standards." He notes that the training budget has nearly quadrupled over the past three years, whether it's to train technicians and customers on new equipment, bring together branch managers to talk about the company's mission, or train employees s on the new single computer system all the e branches are transitioning to. Kenworth Truck Sales received three Gold and nine Silver National Kenworth Dealer Excellence Awards in the last 13 years, among other awards. "Mr. Treadway's service to the truck industry at the state and national levels has been exceptional – and has generated d significant benefit for his fellow dealers," said the judges. "His 16 years as a board member of the Utah Trucking Association culminated in his most gratifying career honor: the 2004 Distinguished Service Award." He served American Truck Dealers as national chair and vice chair and line representative for eight years. He led a key ATD initiative while on the board – the formation of the ATD Next Gen program. His service in his community has focused on collaborating with his employees. In addition to direct gifts to employeechosen charities, Kenworth Truck Sales has a multi-year partnership with a local school, which includes the "Rods, Hogs and Rigs" $30,000 fundraiser. The company jointly sponsored a national tour of a World Trade Towers 9/11 Artifact, so those e who could not visit Ground Zero in NYC could see, touch and hear what happ ppened on that day. y R. Kyle Treadway President, Dealer Principal, Legal Counsel Kenworth Sales Co. Inc. West Valley City, Utah Kenworth, Mitsubishi Fuso yle Treadway was born into the business his grandfather founded in 1945. But as the youngest of four, he assumed he wouldn't be going into the family business and earned his law degree instead. "After I practiced a few years I decided I didn't really like it, so I asked my father if I could come to work for him until I figured out what I really wanted to do. After I got here, I realized I really liked it, so I stayed. So even though I was born into this industry, I actually chose it," Treadway says. After 13 years of increasing responsibility, he became president and dealer principal in 2000. Since 1999, the dealership has grown from three locations to 20 in seven western states. Kenworth Sales Co. now r p represents the Kenworth brand from Las Vegas to the Canag 2014 TRUCK DEALER OF THE YEAR FEBRUARY 2014 • HDT

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