Heavy Duty Trucking Supplements

Truck Dealer of The Year 2014

The Fleet Business Authority

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T D Truck Dealer of theYear 2014 4 "I think a definite downside is, it's harder for the ownership to know and spend time with every customer," Fyda says. The company compensates its general managers at each location more like ownership to encourage that top-level relationship-building with customers. "Most of my time is spent with people now, customers or employees. The bigger we get, the more I have to focus on that and less on administration." Spending time with customers these days is about a lot more than just selling them a truck. "We seem to find with customers today an unwavering amount of questions," Larson says. "They want information. They see things from their perspective, but they're always interested in what we see in the industry. Before, I'm not sure our opinion was maybe even welcomed." Dealers, Treadway says, have to help truck owners – especially smaller fleet owners and owner-operators – stay on top of the fast-changing regulations, trends and technology. "Every two or three years there's a new regulation that we have to implement, so we have to explain to customers what it is, why it is, what it's going to cost, how it's going to affect their fuel economy. So there is this constant communication back and forth. As far in advance as we can learn any of those things, we have to turn around and share that with our customers." At the same time, he says, the large fleets are experimenting and studying new technologies more than ever before. "What we need to do as dealers is stay on top of those technologies, help share information, disseminate it, and keep our ear to the ground." ■ Nominees TIMOTHY J. FYDA President and CEO FYDA FREIGHTLINER COLUMBUS, OHIO Daimler Vans (Sprinter), Freightliner, Western Star WILLIAM DON LARSON CEO and Owner ALLSTATE PETERBILT GROUP ST. LOUIS PARK, MINN. Ford, Hino, Peterbilt, Ottawa, Utility Trailer, Jet Trailers HDT • FEBRUARY 2014 MICHAEL P. MCMAHON CEO MCMAHON TRUCK CENTERS CHARLOTTE, N.C. Hino, Mack, Volvo XL Specialized Trailers, J Jerr-Dann. DONALD L. SHERWOOD Dealer Principal SHERWOOD FREIGHTLINER, STERLING & WESTERN STAR INC. DUNMORE, PA. Freightliner, Isuzu, Sterling, Western Star, Dragon Trailer, Elliott Bodies, Pitts Trailer, Prebola Bodies, Prentice, Robo Tech Fabricating 2014 TRUCK DEALER OF THE YEAR

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