Heavy Duty Trucking

OCT 2014

The Fleet Business Authority

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68 HDT • OCTOBER 2014 www.truckinginfo.com W ith the growth of all-makes (often referred to as private label or value line) parts programs, fleets have more choices than ever for fulfilling their parts needs. But do these programs offer real choices or just muddy the parts purchasing landscape? All-makes programs aren't new, although there's been a proliferation of them in recent years. For instance, Navis- tar's Fleetrite line has been around for 42 years, but it has recently been re-energized, according to Michael Cancel- liere, senior vice president and general manager of North America Parts at Navistar. MacKay & Co. recently asked fleets about value line brands and found various levels of recognition for those brands. For example, brands such as Fleetrite, Euclid and Alliance had higher recognition than others such as Road Choice, TRP and Rig Tough. "Fleets who recognize the brands are using them," says John Blodgett, MacKay's vice president of sales and mar- keting. Usage percentages were as high at 80% for some of the more established brands. The private label parts equation Fleets have more options when it comes to choosing parts for their trucks. Denise L. Rondini • Aftermarket Editor Many OEM all-makes parts program, like the one from Alliance, consist of maintenance, repair, replacement and accessory parts. OEMs are focusing their programs on frequent-replacement parts.

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