Heavy Duty Trucking

NOV 2014

The Fleet Business Authority

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Safety&Compliance 34 HDT • NOVEMBER 2014 www.truckinginfo.com Circle 124 on Reader Action Card mistake that can be common among first-time fleet man- agers. But, the most important part of the safety equation is the driver. "Technology can only provide a limited amount of influence over the behavior of the driver," says Wahba. "Screening, qualifying, and selecting safety-minded driv- ers have to be the enterprise's top priority." Wahba also point to Kriska's experience of seeing a vast majority of drivers who walk through the carrier's front door who want to work for a carrier that has safety as their first core value. "By 'walking the talk' relative to our focus on safety, we are able to recognize industry-leading levels of driver retention," adds Wahba. Wahba and his team understand that drivers are on the front lines of Kriska's safety program and are sure to reward those employees that represent the company's ideology on a daily basis. Quarterly financial incentives for safety and performance, which includes ensuring no DOT reportable events and no equipment damage, are awarded, as well as recognition of million mile achieve- ments with decals for the truck, custom clothing, and even gifts. Not every day can be perfect, though, and there will be events that need to be addressed in a timely manner. Part of a company's response to a safety violation must include training, according to Stockeland. When an incident does occur, immediate follow up with the driver is recom- mended as soon as practical, with not only a conversation but also specific video training. "This is a time when you most likely have the driver's attention and they are eager to improve their skills and avoid the same mistake again," says Stockeland. While reactive training is available, Stockeland's drivers also utilize quarterly training sessions that are internet-based to connect with drivers on specific safety issues. Technology transforms training into a real-time process for Kriska drivers, with in-vehicle technology that provides instant feedback on speeding events, hard brak- ing, and hours of service infractions. "We rely heavily on technology to provide real-time feedback to both the driver and office associates. In the office, our safety staff monitors the same data, as well as additional driving behaviors in order to provide coaching and training to the driver in a near real-time environ- ment," says Wahba. When it comes to safety, no matter how well a com- pany trains its employees, the drivers are the face of the company when it comes to customers and other drivers on the road, according to Stockeland. "How they act behind the wheels shapes the perspec- tive of our industry. We require that our drivers follow our value of Purposefully Protecting Others while exhib- iting habitually safe driving habits," he says. ■

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