Heavy Duty Trucking

NOV 2014

The Fleet Business Authority

Issue link: https://heavydutytrucking.epubxp.com/i/413586

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Page 85 of 125

84 HDT • NOVEMBER 2014 www.truckinginfo.com W hen you're heading down the road, whether in your rig or your personal vehicle, nothing catches your eye quicker than a good paint job or a f lashy billboard. In some cases, it may a combination of the two. Many companies use both their tractors Keeping up Appearances A new look can go a long way in turning heads while spreading your brand message to people on the road, as well as potential drivers. Long Haul Trucking's gunslinger paint job has made the rounds not only along the highways and byways, but also at in- dustry events, such as the Mid-America Trucking Show last March. PHOTOS: LONG HAUL TRUCKING and trailers to catch the attention of consumers, clients and drivers, who may be moved to look into possible employment opportunities. "I would say somewhere close to 80% of our drivers are recruited by seeing our beautiful trucks and visiting with our drivers on the road," says John Daniels, president and owner of Minnesota- based Long Haul Trucking. He added that hearing Stephane Babcock • Senior Editor

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