Heavy Duty Trucking

DEC 2014

The Fleet Business Authority

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68 HDT • DECEMBER 2014 www.truckinginfo.com operational data." Some fleets go beyond that. Tom Flies, chief operating officer, Cadec, says he has customers, especially private fleets, that "take information from their telematics, they look at warehouse information, routing infor- mation, point of sale in the stores and make sense of it" in their analytics. Mark Botticelli, chief technol- ogy officer for PeopleNet, says data collected from a vehicle can include information from the tire pressure monitoring systems, stability/control systems, reefer monitoring, cargo status sensors and others. "Vehicle-generated data is on the rise as more and more vehicle-centric data is generated by a growing num- ber of sensors being added to trucks to support improved performance, safety, diagnostics and maintenance," he says. He also noted that more informa- tion is being generated from driver in- teractions, such as enhanced messag- ing, navigation, re-routing and other information that can be put to use in the back office to optimize routing or driver scheduling. Bill Cooper, general manager of fleet OTR and partner channels at Wex, a fleet fuel card provider, looks at data in terms of levels. With a fuel card, for instance, the first level of information would include a line item on a statement show- ing how much fuel was purchased and where. Most fuel cards deliver more information. They may require things such as vehicle ID or driver number, odometer reading, purchase number plus the date, time, location and total purchase. The next level of data, what Cooper describes as the "real fun part," captures information from handheld devices, smartphones, telematics devices and other sources. Dan Valentine, director of market- ing for Nextraq, says the company collects 13 billion data tracks a day from client vehicles, which include position, speed, time, heading, fast staff to make sense of the data." Omnitracs' Sassen says "a few years ago, fleets were begging for data they wanted to get it into their internal management systems." Now, customers aren't asking for a ton of data, he says, "they want answers to business questions in a timely manner." Frey says fleet management systems typically offer three main ways to put data to use: Alerts: Collected data is compared to preset thresholds or key perfor- mance indicators. When that thresh- old is exceeded, an alert is issued. All the alerts from all the trucks in a fleet can be aggregated so managers can recognize problems that might be fleet-wide. Scorecards: The information is put into scorecards showing multiple key performance indicators to show driv- ers how they are doing, how divisions are doing, how regions are doing, and so on. Benchmarking: While scorecards allow carriers to look internally, benchmarking allows fleets to look externally to see how they measure up to other similar fleets. Braxton Vick, senior vice president of corporate planning and develop- ment at Southeastern Freight Lines, Lexington, S.C., said the fleet uses the data it collects from vehicle telematics systems and then uses its IT infra- structure to mine and analyze the data for insights on ways to improve customer service and other aspects of the operation. In addition to location tracking, the SEFL system sends fault alerts on things such as particulate filter problems, low oil, high temperature, and other problems that could cause equipment failure or pose a safety risk. Analyzing big data can help fleets set vehicle specs that work best for acceleration, over- speed, hard corner- ing/braking, and so on. "We take all of this data and can provide different av- erages or benchmarks for our customers to use." Dean Newell, vice president of safety for the Arkansas-based fleet Maverick Transportation, says his company is "collecting everything we've got. We start from the begin- ning — the original driver application and what information we have on drivers before they come to work for us." Maverick uses analytical model- ing as a safety and recruiting/retention tool. "Not sure how many bits of data we collect, but it's huge." How the data is used "Big data" can mean too much data if you don't know what to do with it, says Kelly Frey, vice president of prod- uct marketing for Telogis. "You have to turn the data into suggestions and actionable data that someone can do something with. You have to interpret it so it can be used to make the right decisions." Telematics systems and other mobile communication devices give carriers access to data that didn't exist in the past. Even for the data that was out there, making use of it tradition- ally has been hit or miss. "Raw data has been available for some time," says Ken Weinberg, vice president and co-founder of Carrier Logistics Inc. "But what's happened is the technology has become available so carriers don't need PhDs on their Big data s t a t h S y w d g m N o t "You have to turn the data into suggestions and actionable data that someone can do something with." – Kelly Frey, Telogis P H O T O : © I S T O C K P H O T O . C O M / M A X K A B A K O V

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